Explore these FAQs to assess what you need so you can make informed decisions before you make an investment.
What is the primary focus of each type of study?
A Capacity Study focuses on internal operations, prospect development, and pipeline
management for sustainability. A Campaign Feasibility Study focuses on external support and testing a specific campaign concept.
What is the goal of each study?
The Capacity Study aims to strengthen the infrastructure—including staff, technology,
governance, and prospect analytics—and may include benchmarking against similar
institutions. The Campaign Feasibility Study aims to determine if a specific capital or
major campaign will succeed and identify who will support it.
What are the key questions each study seeks to answer?
A Capacity Study asks: “Do we have the systems, staff, and philanthropic potential to
deliver our mission?” A Campaign Feasibility Study asks: “Will our top donors give enough to meet the target?
Who is the primary audience for each study?
The Capacity Study is directed toward internal leadership, staff, and the Board. The
Campaign Feasibility Study is directed toward key external stakeholders and major donor prospects.
